What is one of the first touch points for students visiting your Website? Your e-catalog.
Make the Acalog e-catalog Gateway available at their fingertips for browsing, planning and sharing.
In a Noel-Levitz, E-Expectations survey1, prospective students and their parents were asked to list the most important information they're looking for when visiting a college or university Website. Of 16 key items listed, 12 are typically found in the academic catalog — and at the very top of the list are programs and majors.
With tight budgets and growing environmental awareness forcing schools to reduce reliance on printed catalogs, decision makers recognize an interactive e-catalog is no longer a wish list item — it's an imperative.
Acalog provides a rich set of student-focused tools for publications and marketing professionals, while also providing robust and secure administrative workflow for content managers. What kinds of interactive features are you looking for in an online catalog? How about:
Seamless Website Integration. The Acalog e-catalog Gateway uses configurable cascading style sheet technology to match the look and feel of your institutional Website. E-catalogs can be published and archived with zero impact on campus IT staff, or exported to Microsoft® Word for print purposes.
Powerful Catalog-Specific Search. Site visitors can use powerful search tools to quickly find programs and majors, courses, or administrative content in the current or archived catalogs.
Acalog Mobile. We've responded to the explosive growth of the mobile Web on campus with Acalog Mobile, the only e-catalog solution to provide native smartphone access to catalog content. As of 2011, a survey of undergrads finds they're more likely to access their school's information resources using their phone than from a desktop computer. Acalog provides a pre-built mobile Web solution, with tools to custom brand the interface, and even to integrate the Acalog solution with an institution's custom iPhone or Android apps.
Social Network Integration. Facebook® and Twitter™ links for any catalog item encourage students to keep friends and family informed during their college search, while also generating links back to your Website for their friends who are likely prospective students themselves.
Personalization and a Path to Admissions. The Acalog e-catalog Gateway provides a portfolio for users to create their own personal e-catalog, and if they're ready, to share the contents of the portfolio with school admissions counselors.
Rich Media FlashPoint Links. Include student testimonials or other rich media alongside academic content to help distinguish your programs from those at competing institutions.
Acalog is the only solution designed specifically for the unique content management requirements associated with the publication of academic catalogs. We invite you to learn more about this unique product to discover how its intuitive workflows and robust features can help your organization simplify the academic catalog management process. Schedule a live demonstration today!
1Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students. Noel-Levitz, James Tower, and the National Resource Center for College & University Admissions (NRCCUA), 2008.