Connect, Attract, Recruit
Webinar Series

Learn marketing and enrollment strategies from a different industry leader every month.

 

— UPCOMING WEBINARS  —

5 Ways Higher Ed Marketing Will Change in the Next 5 Years

Increased credibility of online credentials, decreasing number of high school graduates and expanded variety of offerings will continue to drive competition for students. Learn what lies ahead and how you can position your school for success.


Featuring
Michael Sullivan, CMO at HotChalk, Inc. & Former VP of Brand Marketing at University of Phoenix
Host: Craig Maslowsky, Former VP of Enrollment Management at Excelsior College, VP of DIGARC EXPLORE
Learn more
Engaging Post-Traditional 
Prospective Students

Post-traditional learners make up more than 75% of students in U.S. institutions. Learn how to change your current communications and web content to attract and retain these students.


Featuring 
Chris Montagnino, VP of Academic Partnerships & former enrollment executive at Excelsior College,  University of Phoenix & Herzing University
Host: Craig Maslowsky, Former VP of Enrollment Management at Excelsior College, VP of DIGARC EXPLORE

Learn more
Aligning Marketing and Admissions 
to Inform and Engage Prospective Students

Marketing and Admissions departments often live in separate organizational units, creating an inherent divide in the experience delivered to prospects. Learn how to create seamless, coherent experiences for prospects and keep departments aligned.


Featuring 
Chris Gilmore - VP of Enrollment, Education Dynamics, former AVP - Admissions, Excelsior College, University of Phoenix

Host: Craig Maslowsky, Former VP of Enrollment Management at Excelsior College, VP of DIGARC EXPLORE


Learn more
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— PAST WEBINARS  —

WATCH ON DEMAND

Optimizing Your Transfer Student Enrollment Strategy

Transfer student enrollment has become a vital component of new student and completion rates across institutions of all types in the US.Ensure your website and the experience you deliver to students prior to enrollment reflects transfer-friendliness by incorporating the strategies we’ll share in this session.
Nov 13, 2019


Featuring 
Jessica Horne, Asst Dir of Transfer Admissions, UNCW

Learn more
Enhancing Your Institution’s Digital Marketing Ecosystem

Learn how institutions use data related to student search activity to optimize their search engine marketing. We will discuss strategies to leverage data in tactics such as YouTube, PPC advertising, and re-engagement throughout the prospective student marketing funnel.

Dec 11, 2019


Featuring 
Benjamin Arabov, CEO of Grow Enrollments

Learn more