A college degree is no longer a luxury but a necessity. Unfortunately, colleges increasingly have a problem with student persistence. In fact, nearly a third of students at four-year institutions don’t have a degree after six years. One reason is that...
Grow your professional skills and learn more about new solutions by watching a webinar
Watch an archived webinar featuring higher ed professionals from across the country helping you solve issues related to marketing and enrollment, scheduling, catalog and curriculum, and more!
Webinar: Enhancing Your Institution’s Digital Marketing Ecosystem
Dec. 11, 2019
Benjamin Arabov, CEO, Grow Enrollments and Craig Maslowsky, VP, DIGARC EXPLORE
Learn how institutions use data related to student search activity to optimize their search engine marketing. Discover how you can leverage data in tactics such as YouTube, PPC advertising, and re-engagement throughout the prospective student marketing funnel.
Webinar: Optimizing Your Transfer Student Enrollment Strategy
Nov. 13, 2019
Jessica Horne, Assistant Director of Transfer Admissions, University of North Carolina Wilmington and Craig Maslowsky, VP, DIGARC EXPLORE
Transfer student enrollment has become a vital component of new student and completion rates across all U.S. institutions. Ensure your website and the experience you deliver to students prior to enrollment reflects transfer-friendliness by incorporating the strategies shared in this session.
Webinar: Engaging Post-Traditional Prospective Students
Sept. 18, 2019
Chris Montagnino, VP of Academic Partnerships and former enrollment executive at Excelsior College, University of Phoenix and Herzing University and Craig Maslowsky, VP, DIGARC EXPLORE
Post-traditional learners make up more than 75% of students in U.S. institutions. Learn how to attract and retain these students through unique communications and web content.
Webinar: Aligning Marketing and Admissions to Inform and Engage Prospective Students
Oct. 16, 2019
Chris Gilmore, VP, Enrollment, Education Dynamics, Former AVP of Admissions, Excelsior College, University of Phoenix and Craig Maslowsky, VP, DIGARC EXPLORE
Marketing and Admissions departments often live in separate organizational units, creating an inherent divide in the experience delivered to prospects. Learn how to create seamless, coherent experiences for prospects and keep departments aligned.
Webinar: 5 Ways Higher Ed Marketing Will Change in the Next 5 Years
Aug. 21, 2019
Michael Sullivan, CMO, HotChalk, Inc. and Former VP, Brand Marketing, University of Phoenix and Craig Maslowsky, VP, DIGARC EXPLORE
Increased credibility of online credentials, decreasing number of high school graduates and expanded variety of offerings will continue to drive competition for students. Learn what lies ahead and how you can position your school for success.